Specific model within the product family needed to have additional sales spike over November – January to boost sales.
Objective:
Dealership sales staff required to increase test drives and push sales.
Solution:
An online claiming system for test drives and sales – verified against client data. Points awarded every two weeks and redeemed against an online catalogue. Heavy sprint activities implemented monthly or quarterly.
Results:
Programme extended from three month period due to 20% increase in sales over the period – and still running.