Be strategic, the best incentive plans promote behaviours that are consistent with the company’s strategic plan, marketing efforts, financial goals, productivity processes, and personnel development. Without purposeful linkage to your performance incentive strategy, sales and channel incentive plan risk promoting behaviours that are contradictory to the stated strategy.
About the Author: Marchel van Wyk
Marchel van Wyk is the Marketing Manager at Uwin Iwin Incentives and has been with the company since 2020. In her role as Marketing Manager, she is responsible for developing and executing strategic marketing plans, brand positioning, content creation and driving engagement across multiple platforms. With a background in media analytics, Marchel brings valuable insight and creative direction to all marketing initiatives.