Employees must be measured to determine if they comply with the goals set out in the performance, sales and channel programme. If there is no clear evaluation process, neither you nor the employee will know whether the goal has been met or not. And if you don’t know if the goal was met, then you don’t know if you should receive a reward. The criteria should be clear and measurable.
About the Author: Marchel van Wyk
Marchel van Wyk is the Marketing Manager at Uwin Iwin Incentives and has been with the company since 2020. In her role as Marketing Manager, she is responsible for developing and executing strategic marketing plans, brand positioning, content creation and driving engagement across multiple platforms. With a background in media analytics, Marchel brings valuable insight and creative direction to all marketing initiatives.