Sales and Channel Incentives don’t motivate people unless they see value in the reward. It doesn’t have to be money, but it does need to be meaningful. Rewards have to be desirable to a range of people with different motivations. This is why offering a variety of rewards is a good idea.

Employees can then choose the ones that are relevant to them. It is also important that rewards are fair and that targets are based on employees’ roles, experience, seniority, and any other factors.