The best plans are derailed by poor communication. It is important for every participant to know what is expected and how it will be rewarded. Specifically, they must know “how much extra money or what reward will I receive by accomplishing a specific goal?” Your employees must know their own and the company’s objectives, which means that the company’s performance must be communicated throughout so that employees’ expectations for the sales and channel rewards programme align with reality. This doesn’t necessarily mean the company must show their full financials to all employees, but rather a leader board of targets measured against employee performances.
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